About Lab

Fashion Marketing Laboratory of Seoul National University aims to foster professional marketers,

and conducts research to deepen the understanding of fashion product sales environment  through analyzing  consumer behavior.

For fashion products, both social and psychological satisfaction are important.

Therefore, Fashion Marketing Lab studies socio-psychological aspects of apparel

and explores fashion consumer behavior characteristics to cultivate abilities that are crucial in

planning, manufacturing, and distributing fashion products that meet the consumer needs.

The major objectives of Fashion Marketing Lab’s research
- To explain the social phenomena that appear as trends

  by revealing various characteristics of fashion trend in the society.
- To offer information that are useful to fashion companies in terms of trademark strategy

  and market segmentation through investigating fashion product consumer behavior.