Dept. Textiles, Merchandising, and Fashion Design, College of Human Ecology, Seoul National University, Seoul, Korea 151-742 

Tel: +82-2-880-8769  l  Fax: +82-2-875-8359

서울시 관악구 관악로 1 서울대학교 생활과학대학 의류학과 패션마케팅 연구실 222동 303호 (151-742)  l  Tel: 02-880-8769  l  Fax: 02-875-8359

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Fashion Industry Analysis

< A study on Business Model Innovation(BMI) for fashion corporations in on-offline convergence environments: From BMI categorization to a new business model proposition for small & micro entrepreneur >

The fourth industrial revolution heralds a series of social, cultural and industrial upheavals that will unfold over the 21st century. It delivers next generation flexibility, connectivity and efficiency to today’s existing business infrastructure at a global scale.

Objectives

This research aims...

1. To inspect innovative elements and outcomes in corporate business models that are rapidly changing in on-offline convergence environment by quantitative and qualitative research.

2. To draw and propose a new business model for small & micro startups.

3-Year Research Plan

New Business Model for small&Micro Start-ups

BMI-Corporations 

Relationship Model

BMI-Categorization

1

2

3

In the second year, empirical data will be used to identify the components of the main variables derived in the first year. Also, the data will be used to establish a relationship model between BMI components and corporate performance.

In the third year, a new business model is planned to be built based on BMI derived from the second year study, which is suitable for small fashion businesses. 

In the first year, a case study is used to derive the principal components of the BMI and to categorize the BMI based on the components.