Research Articles
- Cui, Y.H., Choo, H.J. (2013).
Effects of Chinese Consumers’ Ethnocentrism and Animosity on Brand Attitude.
Journal of the Korean Society of Clothing and Textiles, 37(7), 894-906.
- Lee, H.J., Choo, H.J. (2013).
Individual Characteristics and Social Function Attitudes on Luxury Brand Purchase Intentions.
Journal of the Korean Society of Clothing and Textiles, 37(7), 922-934.
- Kim, D.Y., Choo, H.J. (2013).
The Effects of Department Store Customers’ Satisfaction and Commitment on Relationship Switching intention
and Multi-channel Use Intention. Fashion & Textile Research Journal, 15(5), 753-762.
- Eunju Ko, Hojung Choo, Ji Yeon Lee, Sangah Song, & Haesung Whang (2013).
Triangulated value perspectives of place marketing: A case of Dongdaemun and the DOOTA shopping mall.
Journal of Global Fashion Marketing, 4(4), 229-318.
- Moon, H.K., Choo, H.J., Park, H.S., & Baek, E.S. (2013).
The Roles of Benefit and Risk Perception in Ethical Fashion Consumption.
Journal of the Korean Society of Clothing and Textiles, 37(2), 159-173.
- Hyunsook Kim, Hojung Choo, & Namhee Yoon (2013).
The motivational drivers of fast fashion avoidance. Journal of Fashion Marketing and Management, 17(2), 243-260.
- Jung, J.E., Choo, H.J., & Lee, H.K. (2013).
The Effects of Fashion Mobile Word-of Mouth-Focus on Facebook-.
Journal of the Korean Society of Clothing and Textiles, 37(2), 186-201.