Dept. Textiles, Merchandising, and Fashion Design, College of Human Ecology, Seoul National University, Seoul, Korea 151-742 

Tel: +82-2-880-8769  l  Fax: +82-2-875-8359

서울시 관악구 관악로 1 서울대학교 생활과학대학 의류학과 패션마케팅 연구실 222동 303호 (151-742)  l  Tel: 02-880-8769  l  Fax: 02-875-8359

Copyright 2014 All rights reserved.

Research Articles

- Cui, Y.H., Choo, H.J. (2013). 

  Effects of Chinese Consumers’ Ethnocentrism and Animosity on Brand Attitude.

  Journal of the Korean Society of Clothing and Textiles, 37(7), 894-906.
 

- Lee, H.J., Choo, H.J. (2013). 

  Individual Characteristics and Social Function Attitudes on Luxury Brand Purchase Intentions.

  Journal of the Korean Society of Clothing and Textiles, 37(7), 922-934.
 

- Kim, D.Y., Choo, H.J. (2013).

  The Effects of Department Store Customers’ Satisfaction and Commitment on Relationship Switching intention

  and Multi-channel Use Intention. Fashion & Textile Research Journal, 15(5), 753-762.
 

- Eunju Ko, Hojung Choo, Ji Yeon Lee, Sangah Song, & Haesung Whang (2013).

  Triangulated value perspectives of place marketing: A case of Dongdaemun and the DOOTA shopping mall. 

  Journal of Global Fashion Marketing, 4(4), 229-318.
 

- Moon, H.K., Choo, H.J., Park, H.S., & Baek, E.S. (2013). 

  The Roles of Benefit and Risk Perception in Ethical Fashion Consumption. 

  Journal of the Korean Society of Clothing and Textiles, 37(2), 159-173.
 

- Hyunsook Kim, Hojung Choo, & Namhee Yoon (2013). 

  The motivational drivers of fast fashion avoidance. Journal of Fashion Marketing and Management, 17(2), 243-260.
 

- Jung, J.E., Choo, H.J., & Lee, H.K. (2013). 

  The Effects of Fashion Mobile Word-of Mouth-Focus on Facebook-. 

  Journal of the Korean Society of Clothing and Textiles, 37(2), 186-201.