About FAMA Fashion Marketing Lab
Fashion Marketing Laboratory of Seoul National University aims to foster professional marketers,
and conducts research to deepen the understanding of fashion product sales environment through analyzing consumer behavior. For fashion products, both social and psychological satisfaction are important.
Therefore, Fashion Marketing Lab studies socio-psychological aspects of apparel
and explores fashion consumer behavior characteristics to cultivate abilities that are crucial in
planning, manufacturing, and distributing fashion products that meet the consumer needs.
THE MAJOR OBJECTIVES :
1. To explain the social phenomena that appear as trends by revealing
various characteristics of fashion trend in the society.
2. To offer information that are useful to fashion companies in terms of trademark strategy and
market segmentation through investigating fashion product consumer behavior.
LECTURE
Undergraduate
Fashion Marketing ㅣ Fashion Market Research ㅣ Global Fashion Business
Graduate
Research Methods in Clothing and Textiles ㅣ Advanced Research Methods in Clothing and Textiles
Special Topics in Fashion Marketing ㅣ Cultural Aspects of Clothing ㅣ Advanced Fashion Marketing