About FAMA Fashion Marketing Lab

Fashion Marketing Laboratory of Seoul National University aims to foster professional marketers,

and conducts research to deepen the understanding of fashion product sales environment  through analyzing  consumer behavior.


For fashion products, both social and psychological satisfaction are important.

Therefore, Fashion Marketing Lab studies socio-psychological aspects of apparel

and explores fashion consumer behavior characteristics to cultivate abilities that are crucial in

planning, manufacturing, and distributing fashion products that meet the consumer needs.


The major objectives of Fashion Marketing Lab’s research is...


1. To explain the social phenomena that appear as trends

by revealing various characteristics of fashion trend in the society.

2. To offer information that are useful to fashion companies

in terms of trademark strategy and market segmentation through investigating fashion product consumer behavior.



Fashion Marketing   ㅣ   Fashion Market Research   ㅣ   Global Fashion Business




Research Methods in Clothing and Textiles   ㅣ   Advanced Research Methods in Clothing and Textiles


Special Topics in Fashion Marketing  ㅣ  Cultural Aspects of Clothing  ㅣ  Advanced Fashion Marketing

Dept. Textiles, Merchandising, and Fashion Design, College of Human Ecology, Seoul National University, Seoul, Korea 151-742 

Tel: +82-2-880-8769  l  Fax: +82-2-875-8359

서울시 관악구 관악로 1 서울대학교 생활과학대학 의류학과 패션마케팅 연구실 222동 303호 (151-742)  l  Tel: 02-880-8769  l  Fax: 02-875-8359

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