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Research Interests

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  • Socio-psychological aspects of clothing

  • Consumer behavior toward fashion products

  • Planning, production, and distribution                          of fashion product

  • Consumer behavior towards fashion products    for the fashion marketing strategy

  • Brand strategies for fashion products

  • Internet & mobile shopping of apparel

  • Research methodology of fashion marketing

CONSUMER BEHAVIOR

GLOBAL MARKET

STORE ENVIRONMENT

VISUAL MERCHANDISING

SUSTAINABILITY

RETAIL CHANNEL

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