Research Interests

  • Socio-psychological aspects of clothing

  • Consumer behavior toward fashion products

  • Planning, production, and distribution                          of fashion product

  • Consumer behavior towards fashion products    for the fashion marketing strategy

  • Brand strategies for fashion products

  • Internet & mobile shopping of apparel

  • Research methodology of fashion marketing

CONSUMER BEHAVIOR

GLOBAL MARKET

STORE ENVIRONMENT

VISUAL MERCHANDISING

SUSTAINABILITY

RETAIL CHANNEL

Dept. Textiles, Merchandising, and Fashion Design, College of Human Ecology, Seoul National University, Seoul, Korea 151-742 

Tel: +82-2-880-8769  l  Fax: +82-2-875-8359

서울시 관악구 관악로 1 서울대학교 생활과학대학 의류학과 패션마케팅 연구실 222동 303호 (151-742)  l  Tel: 02-880-8769  l  Fax: 02-875-8359

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