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Fashion Marketing Lab
서울대학교 생활과학대학 의류학과
Dept. Textiles, Merchandising, and Fashion Design, College of Human Ecology, Seoul National University
Research Interests


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Socio-psychological aspects of clothing
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Consumer behavior toward fashion products
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Planning, production, and distribution of fashion product
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Consumer behavior towards fashion products for the fashion marketing strategy
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Brand strategies for fashion products
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Internet & mobile shopping of apparel
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Research methodology of fashion marketing
CONSUMER BEHAVIOR
GLOBAL MARKET
STORE ENVIRONMENT
VISUAL MERCHANDISING
SUSTAINABILITY
RETAIL CHANNEL
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