Research Interests

  • Socio-psychological aspects of clothing

  • Consumer behavior toward fashion products

  • Planning, production, and distribution of fashion product

  • Consumer behavior towards fashion products for the
    fashion marketing strategy

  • Brand strategies for fashion products

  • Internet & mobile shopping of apparel

  • Research methodology of fashion marketing

Dept. Textiles, Merchandising, and Fashion Design, College of Human Ecology, Seoul National University, Seoul, Korea 151-742 

Tel: +82-2-880-8769  l  Fax: +82-2-875-8359

서울시 관악구 관악로 1 서울대학교 생활과학대학 의류학과 패션마케팅 연구실 222동 303호 (151-742)  l  Tel: 02-880-8769  l  Fax: 02-875-8359

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