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  • Project Title :  Cross-Cultural Effects of Visual Merchandising in the Designed Fashion Retail Environment on Consumer Experience

  • Program Title :   Global Research Network Program






  • Research Background and Objectives


        OBJECTIVE 1. The Application of Virtual Retail Environments to Experimental Research

        OBJECTIVE 2. The Objective Measurement of Consumers’ Affective/Cognitive and Behavioral Responses Using Psychophysiological Tools

        OBJECTIVE 3. The Understanding of Cultural Differences on the Effects of Visual Communication via Store Environments




  • Anticipated Result and Potential Contribution







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