• Project Title :  Cross-Cultural Effects of Visual Merchandising in the Designed Fashion Retail Environment on Consumer Experience

  • Program Title :   Global Research Network Program






  • Research Background and Objectives


        OBJECTIVE 1. The Application of Virtual Retail Environments to Experimental Research

        OBJECTIVE 2. The Objective Measurement of Consumers’ Affective/Cognitive and Behavioral Responses Using Psychophysiological Tools

        OBJECTIVE 3. The Understanding of Cultural Differences on the Effects of Visual Communication via Store Environments




  • Anticipated Result and Potential Contribution







Dept. Textiles, Merchandising, and Fashion Design, College of Human Ecology, Seoul National University, Seoul, Korea 151-742 

Tel: +82-2-880-8769  l  Fax: +82-2-875-8359

서울시 관악구 관악로 1 서울대학교 생활과학대학 의류학과 패션마케팅 연구실 222동 303호 (151-742)  l  Tel: 02-880-8769  l  Fax: 02-875-8359

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