• Project Title :  Cross-Cultural Effects of Visual Merchandising in the Designed Fashion Retail Environment on Consumer Experience

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• Program Title :   Global Research Network Program

 

 

 

 

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• Research Background and Objectives

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        OBJECTIVE 1. The Application of Virtual Retail Environments to Experimental Research

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        OBJECTIVE 2. The Objective Measurement of Consumers’ Affective/Cognitive and Behavioral Responses Using Psychophysiological Tools

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        OBJECTIVE 3. The Understanding of Cultural Differences on the Effects of Visual Communication via Store Environments

 

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• Anticipated Result and Potential Contribution

 

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