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Fashion Marketing Lab
서울대학교 생활과학대학 의류학과
Dept. Textiles, Merchandising, and Fashion Design, College of Human Ecology, Seoul National University
Network
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Project Title : Cross-Cultural Effects of Visual Merchandising in the Designed Fashion Retail Environment on Consumer Experience
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Program Title : Global Research Network Program
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Research Background and Objectives
OBJECTIVE 1. The Application of Virtual Retail Environments to Experimental Research
OBJECTIVE 2. The Objective Measurement of Consumers’ Affective/Cognitive and Behavioral Responses Using Psychophysiological Tools
OBJECTIVE 3. The Understanding of Cultural Differences on the Effects of Visual Communication via Store Environments
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Anticipated Result and Potential Contribution


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