Research Articles

- Choo, H.J., Chung, J., & Pysarchik, D. (2004).

  Antecedents to new food product purchasing behavior among innovator groups in India .

  European Journal of Marketing, 38(5/6), 608-625.
 

- Ling, S., Pysarchik, D., & Choo, H.J. (2004).

  Adopters of new food products in India. Marketing Intelligence & Planning, 22(4), 371-391.

Dept. Textiles, Merchandising, and Fashion Design, College of Human Ecology, Seoul National University, Seoul, Korea 151-742 

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서울시 관악구 관악로 1 서울대학교 생활과학대학 의류학과 패션마케팅 연구실 222동 303호 (151-742)  l  Tel: 02-880-8769  l  Fax: 02-875-8359

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