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Research Articles
- Choo, H.J., Chung, J., & Pysarchik, D. (2004).
Antecedents to new food product purchasing behavior among innovator groups in India .
European Journal of Marketing, 38(5/6), 608-625.
- Ling, S., Pysarchik, D., & Choo, H.J. (2004).
Adopters of new food products in India. Marketing Intelligence & Planning, 22(4), 371-391.
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