Research Articles

- Choo, H.J., Chung, J., & Pysarchik, D. (2004).

  Antecedents to new food product purchasing behavior among innovator groups in India .

  European Journal of Marketing, 38(5/6), 608-625.
 

- Ling, S., Pysarchik, D., & Choo, H.J. (2004).

  Adopters of new food products in India. Marketing Intelligence & Planning, 22(4), 371-391.